
Real Things, Joe Nichols' fourth album for Universal Records South, is thirteen
songs about loss and victory, depression and transcendence, fleetingness and
permanence, grit and grace, love and fighting. The collection presents the
30-year-old native of Rogers, Arkansas at the top of his vocal game.
Founded in the neo-traditional country styles Nichols reclaimed on Man with a
Memory, his 2002 label debut, the music -- produced by Universal Records South
President Mark Wright and Nichols' longtime musical collaborator Brent Rowan --
restricts itself only to Nichols' own notions of the real and the right. This
is classic country from a singer who loves to tap the style's capacities for
deep seriousness and deep fun. These songs, rooted and free, are something to
hear.
"This is the only thing I cook," Nichols said recently, walking onto the front
porch of his house in the country north of Nashville, carrying a glass of
limeade he had just assembled with fresh limes. In t-shirt and workout shorts,
he sat down on his porch swing, kicked off his Crocs, and began to talk about
Real Things -- and his sometimes difficult five-year path to arriving at Real
Things -- as his two Pugs and French Bulldog scampered around his feet. He was
a relaxed guy on intimate terms with success, personal hell, and knowing how to
sing country music right up there with the greatest people who ever have sung
it.
"For the past year or so," Nichols said, "I've been kind of peeking at the
next level." He mentioned "I'll Wait for You" and "Tequila Makes Her Clothes
Fall Off," two hit singles from III, his collection from 2005. "But I don't
think we've put it all together on an album like this before. I think we've
flirted with it, but I don't think we've gotten it just right. Musically, we've
done what we've wanted to do, and have been nominated for four Grammy's, but
that doesn't automatically mean that it takes you to the next level. It's just
musically where you are."
After his success with III, Nichols' label underwent changes. The most
significant involved the appointment to President of Mark Wright, whose work as
a Grammy-nominated producer and label executive over the years has demonstrated
an uncanny ability to combine fine songwriting and beautifully made musical
immediacy with commercial health. "With Mark running the label," Nichols said,
"we got the chance to do something like start over." Wright began to work in
tandem with Brent Rowan (the wizardly guitarist and producer had worked on only
some tracks for III) on what would become Real Things.
"On the last album," Nichols said, "we had three different producers who didn't
work with each other; we had three different production styles. Here we had
Mark and Brent together, bouncing off each other, meeting in the middle on a lot
of ideas. That was a huge difference, having this continuity yet also, at the
same time, having their two different flavors. They are complete contrasts.
One guy --Brent -- is about putting a fender on a car; the other -- Mark -- is
about constructing the whole car. Mark listens like he would listen to the
radio; to him, if it sounds good, it sounds good, and you do it that way. Brent
is the exact opposite: he hears, and concentrates, on each individual part and
sound. I think that having these extremes brought the music a little closer to
the middle of each producer's own approach. It was cool."
On songs as different as "Who Are You When I'm Not Looking," the slyest country
soul tune in which a man ponders the far recesses of feminine identity, and the
stormy yet elegant ballad "My Whiskey Years," in which Nichols addresses the
curse of addiction as though singing to an evil lover, Nichols is extraordinary.
Along with his classic tonality and flow, he wields a terrific balance of power
and restraint. "Often," Nichols said, "singers want to prove, on every song,
that they are SINGERS. That's great, but at the same time, it's like 'Conway
Twitty me -- talk to me.' Twitty was the best at delivering a song's essence.
He could sing his tail off. But he didn't do it on every song." Nichols took a
long drink of limeade before continuing to make his point.
"From playing singing live, I've learned that when I look at people's faces when
I'm singing, what touches them most -- what gets them to lean forward rather
than lean back -- is when you show personality." Nichols mentions the Merle
Haggard song "If I Could Only Fly," done as a duet with Lee Ann Womack. "When
I sing 'I wish you could come with me/When I go again', lines like that offer
the opportunity to let people get to know you, and really quickly. To expose
the vulnerability in some of these songs, I've tried to do that. In my earlier
recordings, there was probably a little bit of that. But then I would never
have been as comfortable singing as I am right now."
According to Nichols, Real Things is the album he would have made from the
beginning, if he'd had the skills time has helped him accumulate, and if he had
not suffered from a personal detour of sorts that began to occur after his
initial success -- a period during which he also experienced the death of his
father.
"Anything I do musically," he said, "is a reflection of what I am doing
personally. When I released my debut, I was trying to get my foot in the door
wearing a big old huge steel-toed boot. With Revelation, my second album, I had
gotten stuck in a little bit of a party mode. I eventually failed at that party
mode; it became a depression party, with drinking and substance abuse involved.
It was a scattered place up there, in my head. My father had passed away. And
that led to drinking. I became an angry person who felt sorry for himself. I
was like, 'Aww damn it, I want to live balls-out, just to hurry it up.'"
"I destroyed relationships that I really cared about. And I knew I was doing
it! All because of that party mode. I was involved with people who I knew
better than to be involved with. But I did it anyway, as a self-destruction
kind of guide. On my second album there was a lot of God. I said, 'This is
what I'm thinking right now'. But I was living the opposite. And I knew what I
was doing was wrong. I had created an alter ego; I wished I could have been
living like this godly character I'd created there. In the meantime, I was
driving in the rain, going 100 mph. Life felt like I was wearing a 27-pound
baseball cap."
By the time of III, Nichols had had it with such a lifestyle. He had begun to
work on, and solve, the daily complications that came from his party mode. "But
the third album," he said, "wasn't like a healing. It was like me saying 'I'm
OK, I'm OK, I'm OK.' Unfortunately, it was also a presentation -- and one where
I probably went too far in the opposite direction. I was sort of laughing at
my self-pity, self-destructive mode. I was like, 'OK, I gotta get back to my
personality.' I had to remember how serious I was about having fun. 'Tequila'
was an extremely serious record about having fun."
"With Real Things, I think I've recaptured some of the little boy who moved to
Nashville, who had no opinion about how he would present himself to people. It
was a boyish kind of naiveté. This album’s not naïve. But it's getting back to
the purity I had before I had ever made a record."
A pay-off of all of this is the caliber of Nichols' singing throughout the
album. His first hits introduced a voice brilliantly in the great tradition of
classic male country singing; on more recent hits, Nichols applied all that
grandeur, on "Tequila" especially, to songs that offered a deft idea of wit. On
'Real Things' -- summarizing the theme of the album on the title song, or
country-rocking up a storm on "Comin’ Back In A Cadillac," or stating his
prerogatives about living his life within the surprisingly untraditional
country-rock of "It Ain't No Crime," or delivering the subtle ballad such as
"All I Need Is A Heart," or gliding through the midtempo love groove of "Another
Side Of You" -- Nichols goes further. It is a progression not unlike those made
in the historic past by singers such as Willie Nelson, when he hit his natural
stride on 'Red-Headed Stranger' or Aretha Franklin, when she teamed up in Muscle
Shoals with producer Jerry Wexler.
"A cool thing Mark did," Nichols said, "was to let just Brent and me do the
vocals. Production is one thing, but trusting somebody to work with you on
vocals, that's a more complex thing. Mark really respected that Brent and I
have known each other for a long time in the studio. I trust him -- even the
tone of his voice I trust. I can gauge myself by what he's saying and how he
says it. Last time, I missed him creatively. It was so cool that Mark
respected that."
Nichols began to talk about how he sings as he does. "These things I sing about
-- even the funnier, sillier ones -- are all like experiences; something I would
say, want to say, or have said. And in the songs there are lines that really
stick out, like 'You've got to hear this part, because I really mean this,
you've got to hear this.' In particular, like the line ‘I’m gonna put you
down' in 'My Whiskey Years.' You've got to hear that because that's the meaning
of the song -- that I've got to get over you if I'm ever going to be happy; if
I'm ever going to live the life I want to, I've got to stand up. And that's
another line in the song, 'Stand up straight.' It's kind of like gritting your
teeth -- God, I gotta stand up straight and walk away. Those lines, you really
gotta hear them, because that's what I would say. It's like Roger Miller --
when he would say something funny, you'd notice a giggle or a smart-aleck tone,
and when he'd say something sad, you sense a kind of a cry there in his voice.
"Also, Brent will ask me, 'Would you talk to me that way? And if you were
talking to me, would that be part of the sentence that you'd throw away? ' This
is true of every song: certain lines, he'd say, you can't throw them away, just
like in conversation. Otherwise, people would take them the wrong way."
Real Things should stand very little chance of being taken the wrong way. A
honky-tonkish song as up-front and witty as "Let's Get Drunk And Fight" offers
the same sort of serious clarity as does a song such as "If I Could Only Fly,"
which works in an area beyond wit.
"As intimate as I've ever wanted to be with people I don't know -- a.k.a. an
audience -- this is that," Nichols said, looking out into the various greens of
the trees beyond his porch swing. "I've wanted to let little parts go, and at
times I've wanted to let it all go. But showing the restraint singing 'My
Whiskey Years,' for example, without bawling, that's part of my growth. I'm
just describing a story, and I know all the good parts. The whole album is
like that. It's not like I'm over-sensitive or stoned-face. It's just that I'm
telling a story, speaking from experiences that I know very, very well."